Eye tracking, Optimize landing page
19. May, 2009 
0 Comments
need to optimize for user, Bring promotion hit to sufer’s eye. Use “Stop point” by Attractive keywords.
Interesting vdo about eye tracking in google site.
Interesting links: Eye tool service Eyetool
Pricing is not for small website, But They gave us some inspiration.
Follow eye : Optimize LP(Landing Page) and Email
1. Promotion position in red region
2. Order sequence – Contents
3. Promotion when user scroll webpage, Promotion step (When scroll 1 screen, LP must show promotion of each section-scroll.)
4. Theme design could make ‘Web site brand-feel” (Use some “theme keyword” in the most view area – Make user believe)
5. Attractive keywords ! Use DKI ?
Scenario:
google user search “sony hd tv cheapest price”
DKI Banner title : Sony HD TV Cheapest
URL http://shopping.thankgoditsholiday.com/Sony-HD-TV-Cheapest
When click Landing page, It’s get the “DKI” variable, Show it at titles, And in page-promotion area. with Bold size.
Carefully when use ?, Is it illegal tips ?
Other pages
Follow eye : Optimize Products Listing Page (When user browse or search site)
1. List page must show Promotion at Golden Triangle Area.
2. In red region, It’s must show “Attractive Keywords” or Promotion of each product
3. Su
