Landing page, Site Quality Guidelines by adwords

From Adwords suggest, Landing is one of important factor to improve your quality score, Effect with your campaign – Position and budget. Credit

Landing Page and Site Quality Guidelines

Relevant and Original Content

Relevance and originality are two characteristics that define high-quality site content. Here are some pointers on creating content that meets these standards:

Relevance:

• Users should be able to easily find what your ad promises.
• Link to the page on your site that provides the most useful information about the product or service in your ad. For instance, direct users to the page where they can buy the advertised product, rather than to a page with a description of several products.

Originality:

• Feature unique content that can’t be found on another site. This guideline is particularly applicable to resellers whose site is identical or highly similar to another reseller’s or the parent company’s site, and to affiliates that use the following types of pages:
   

Bridge pages: Pages that act as an intermediary, whose sole purpose is to link or redirect traffic to the parent company 

Mirror pages: Pages that replicate the look and feel of a parent site; your site should not mirror (be similar or nearly identical in appearance to) your parent company’s or any other advertiser’s site

 

Provide substantial information. If your ad does link to a page consisting mostly of ads or general search results (such as a directory or catalog page), provide additional, unique content.

It’s especially important to feature original content because AdWords won’t show multiple ads directing to identical or similar landing pages at the same time.

Transparency

In order to build trust with users, your site should be explicit in three primary areas: the nature of your business; how your site interacts with a visitor’s computer; and how you intend to use a visitor’s personal information, if you request it. Here are tips on maximizing your site’s transparency:

Your business information:

• Openly share information about your business. Clearly define what your business is or does.
• Honor the deals and offers you promote in your ad.
• Deliver products and services as promised.
• Only charge users for the products and services that they order and successfully receive.
• Distinguish sponsored links from the rest of your site content.

Your site’s interaction with a visitor’s computer:

• Avoid altering users’ browser behavior or settings (such as back button functionality or browser window size) without first getting their permission.
• If your site automatically installs software, be upfront about the installation and allow for easy removal. Refer to Google’s Software Principles for more guidelines.

Visitors’ personal information:

• Unless necessary for the product or service that you’re offering, don’t request personal information.
• If you do request personal information, provide a privacy policy that discloses how the information will be used.
• Give options to limit the use of a user’s personal information, such as the ability to opt out of receiving newsletters.
• Allow users to access your site’s content without requiring them to register. Or, provide a preview of what users will get by registering.

Navigability

The key to turning visitors into customers is making it easy for users to find what they’re looking for. Here’s how:

• Provide a short and easy path for users to purchase or receive the product or offer in your ad.
• Avoid excessive use of pop-ups, pop-unders, and other obtrusive elements throughout your site.
• Make sure that your landing page loads quickly.
• Turn to Google’s Webmaster Guidelines for more recommendations, which will improve your site’s performance in Google’s search results as well.

To do

Popularity: 13% [?]

Related posts:

1. Eye tracking, Optimize landing page need to optimize for user, Bring promotion hit to...
2. Suggest from google : Make your site easier to navigate >Google Webmaster tools...
3. Page rank and site index assumption n Page Rank and Site Index (Deep Crawl) Site index...
4. Bounce Rate e">Definition A bounce occurs when a web site visitor leaves...
5. Improve the structure of your URLs rong>) ...

Related posts brought to you by Yet Another Related Posts Plugin.